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strategy formulation

strategy formulation

In Strategy Formulation, Capability works from the premise that the main purpose of a company is to generate above average market returns for shareholders, which it can only do by differentiating itself from competitors in the way in which it creates and appropriates value.

This will set the basis for the formulation of a Content Strategy (what the company does) and Process Strategy (how the company does it) at a Corporate Strategy level (how the company is structured), as well as a Business Strategy level (how the company operates).

The above strategy framework can then be translated into executable Strategic Initiatives, which will operationalise the strategic direction the company is intended to take.